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Answer the Telephone Please!

Unless you've called hundreds of grooming businesses, or even thousands as we have, you may not realize one common and somewhat distressing quirk, no one answers the business telephone at times. We've come to realize that many pet grooming businesses are one person businesses, and as you can imagine if you have a wet dog all lathered up in the tub you just aren't going to be able to simultaneously answer the phone. There are some solutions - but they are band-aids at best.

If you cannot answer the telephone, and you have no one else to answer it, get an answering machine right away. Have it pickup incoming calls on the first or second ring and explain in a polite message that you are open for business but unable to answer the telephone at the moment. Then ask them to leave their name, pet's name and telephone number where you can call them back shortly.

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What you have done is at least let the new customer know you are in business, and you care about their business. For the regular client you are letting them know nothing is wrong and you will return their call. However, it is up to you to quickly answer all messages. Remember, it could be very important, even an emergency. Perhaps one of the owners of a pet you are grooming has an emergency and needs to talk to you. Sometimes the caller is giving you a temporary number and they need to depart and will not be able to accept calls from where they are any longer. Perhaps the caller is on their lunch break and can't get back to you. As you can see, not being able to always answer the telephone can be a major inconvenience to new customers and regular clients. In fact, studies indicate that as many as 30% of all new customers go somewhere else when they cannot reach a person for immediate service.

Having the answering machine as mentioned is a band-aid at best, and far better than nothing. Some groomers are now using telephone headsets while they groom. Many economical phones today can be equipped with a headset corded to your portable phone attached to your belt. When the phone rings you click a button and can talk while still having your arms free to groom. The headset includes earphones to listen, and a small microphone mouthpiece that picks up your voice. If you are a one person business we strongly recommend you try the headset equipment to answer more calls live. Don't accept the risk of losing new customers or displeasing your regular clients - answer the telephone please!

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