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 Market
for Pet Grooming Menu
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Gallup
Poll of 1990
In July 1990, Gallup
conducted a unique consumer survey of pet owners. Alec Gallup used
the term "extraordinary" to describe the results. He
discovered that our nation's pet owners were far more attached to
their pets than commonly expected. We've always thought of our
pets as family, and so do most pet owners everywhere. Mr. Gallup
found that the large majority of households regard their pets as
family members. For instance, 65% of the pet owners surveyed gave
their pets a Christmas present, and 24% celebrated their pet's
birthday. Pictures of pets could be found in 41% of their homes,
17% in wallets, and 8% at work. Because their pets could get
lonely when left home alone, 30% of the pet owners surveyed left a
radio or television on. Owners estimated they spent two hours each
day feeding, exercising, and cleaning up after their pets. Total
expenses for their pets averaged about $1,300 a year for each
household.
An estimated six of out
ten households in the USA have pets today, or about 58% of all
households. That's an increase of 5% since the last similar Gallup
Poll conducted in 1956. Dogs were slightly favored as household
pets in both surveys. Although the percentages related to pet
ownership vary to some degree depending upon income, race, and
age, a majority of all population groups owns household animals,
with pet dogs and cats as the most favored. Gallup found that 22%
of pet owners surveyed had a "mix" or "mutt"
dog, and 65% had a mixed, American shorthaired or alley cat. As
pet grooming business consultants assisting newcomers to the
industry, we advise you that all purebreds and mixes are potential
candidates for pet grooming services. Some groomers may not accept
select breeds noted for very aggressive behavior, but no less than
95% of all pets can be groomed by a professional groomer.
Considering that the population of pet dogs and cats exceeds 120
million pets in the USA today, that's a huge market. This market
is essentially recession proof. The key to understanding why the
demand of the pet grooming is always there is actually quite
simple, what man loves, he cares for.
HOT STATISTIC!
The Gallup Poll stated that 43% of those polled responded that
they have used the services of a pet grooming business at some
time.
Who's
Serving the Market?
Pet grooming salons are
not alone in serving the consumer demand for pet grooming
services. The State of the Industry Report published in Spring
1994 by Pet Supplies Marketing (Division of Fancy Publications,
Los Angeles, CA) indicated that 22.5% of surveyed pet retail
stores offered pet grooming services. That was a significant
increase from the prior decade, however, it was likely a relative
peak. Only 2.5% of those not presently offering grooming services
said they would add them in the next year. The number of kennels
and veterinarians that also offer pet grooming services continues
to increase modestly, however, businesses dedicated to pet
grooming services are still the leading answer to consumer demand
for pet grooming services.
The goal of marketing
pet grooming services is to communicate the convenience, health,
and joy of clean pets. This message can be projected in advanced
marketing techniques to capture millions of new customers. You
must study marketing and advertising if you are grow a stable pet
grooming business. We suggest you use the proven marketing program
in the renown pet grooming industry book, From Problems to Profits-The Madson
Management System for Pet Grooming Businesses. Marketing is so
important it is the book's biggest chapter!
Further, subscribe, read and support
pet grooming industry trade magazines. Check
the PetGroomer.com Buyer's Guide for a list of pet grooming
industry publishers. If you are associated with a pet grooming
publisher not yet listed in the directory, please
contact us.
The market for pet
grooming is far from saturated, and that means there is plenty of
room for new career seekers and business opportunity, and for
today's pet grooming business owners to expand. Based on on the
strong sales of From Problems to Profits
to new career and business opportunity seekers, and the annual
growth of the number of pet grooming businesses advertising in the
U.S. Buyer's Guide, the interest in career and business
opportunities in the pet grooming industry is an indication of a
lucrative market, and the popular desire of people to work with
pets. Though the work may be hard at times, it is fun and
interesting, and a delightful artistic expression. No wonder so
many people have an interest. Working together we advance the
profession and capture the market potential.
We have a lot more
information for you beginning on the
next
page.
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