Most career seekers with little
knowledge of the pet grooming
industry are surprised to learn
how few schools of pet grooming
there are in the United States,
and outside the U.S. too. In
fact, at least a dozen U.S.
states don't have one school of
pet grooming, and many just one.
There are major metropolitan
areas with millions of
residents, of which 60% of the
households own pets, yet there
are no schools of pet grooming.
At
once members of the grooming
industry must admit that this
limitation can pose a hardship
to career seekers. A large
majority of career seekers are
simply unwilling or incapable of
traveling 50 miles daily (one
way) to grooming school. Tens of
millions of U.S. citizens are
not within 50 miles of a
grooming school. The areas
vacant of grooming schools
include some major metropolitan
cities too. This state of
affairs is perhaps very
surprising, very difficult but
perhaps an opportunity for you.
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It
has certainly been a benefit to
major pet superstores with
grooming departments. One of
leading ways for a career seeker
to learn grooming, especially in
areas without grooming schools,
is to inquire with PETCO,
PetSmart and others for
training. The only other choice
is for career seekers to take
home study and seek
apprenticeships, and the latter
is problematic at times and
variable in availability. It is
our opinion that the market for
grooming schools is somewhat
open except where
well-established schools have
already taken charge and brought
opportunity to thousands that
want to become a pet groomer.
Are there really thousands that
want to become a pet groomer in
the U.S.? We think so. In a
typical year at PetGroomer.com
we welcome about 500,000 unique
visitors. Figuring there are
about 80,000 groomers in the
U.S. as some estimates state,
that leaves over 400,000 other
visitors. Yes, some are pet
owners trying to find a groomer,
but even still there are
thousands who must be career
seekers. This reason stands the
test when we study how many of
our visitors use the new career
assistance links. On average,
about 3,500 to 4,000 career
seekers do just that at
PetGroomer.com every week. We're confident
then that it is correct to say
that there are tens of thousands
of people in the U.S. interested
in a pet grooming career and
educational opportunities.
Opening a school of pet
grooming, usually by expanding
an existing grooming business,
offers three major benefits for
the best candidates.
Personal Satisfaction
One of the best reasons for
opening a school of grooming is
the satisfaction of helping
people achieve their goals to
start a new career and to be
successful at doing that. As
consultants we lectured to
students at grooming schools for
a few years. We provided the
with the Becoming the Business
Person That Grooms Workshop™
which balanced their how-to
grooming instruction with a 3 to
5 day seminar on the "business
side" of grooming. Now years
later we still keep in contact
with many and enjoy seeing the
fine businesses they quickly
established with our seed
knowledge. There were plenty of
hugs, smiles and happy times
along the way as they achieved
their goals through school and
beyond; we would never have
traded that experience for
anything and even today that is
one of the reasons we love our
PetGroomer.com; it's helping
people and it's a feeling money
cannot buy in the same way. If
this appeals to you, and you're
very patient and intent on
finding the professional teacher
in you, you may find tremendous
pride and personal satisfaction
in owning a school of pet
grooming.

Reduce Physical Wear & Tear
You cannot be in any trade as
physical as pet grooming without
being concerned about the wear
and tear on your body. It's
simply natural there is wear and
tear, and you can do a lot to
mitigate it by taking care of
your health, learning how to
properly stand, sit, hold
scissors and clippers, lift
pets, etc. However, there's
more. If you are one of the few
who develop a large grooming
business you can at some point
start "putting down the clippers
and scissors" more and letting a
hired staff generate the income
and you manage. How you do that
takes very special knowledge,
and we've given much of that
knowledge in our book,
From Problems to Profits-The
Madson Management System.
There's another way, you can be
paid for teaching. Neither
direction fully eliminates the
need to do some grooming, but
you will not be grooming
full-time at your workstation
and instead demonstrating part
of the time, and supervising
part of the time if you manage
your school program correctly.
How to do this should be learned
from your getting education from
groomers who have done this
evolution of their grooming
business.

Increasing Net Worth of Your
Business
Without being too technical here
you should understand that every
business has "revenue sources."
For pet groomers, they have a
primary source, their grooming
services. Some grooming business
owners add retail sales, and
that's a second revenue source.
Others offer some pet sitting,
training or dog walking etc. All
of these are additional revenue
sources. A well organized
business plan for an expansion
of pet grooming salon into a
school will document the
financial expansion clearly
showing how revenue from tuition
becomes a new revenue source. If
the overall business is run
properly, and profitability, the
net worth of the business can be
expanded as well its operation
as both a grooming business and
a school of pet grooming.
Is
Grooming School Tuition
Expensive?
Whenever we consider if
something is expensive, moderate
or low priced we must the
personal point of view of the
consumer. In our opinion, most
schools of pet grooming
providing a comprehensive
education and hands-on
experience are not expensive.
However, we have many times
heard comments such as $4,000
for grooming school is "so
expensive." Let's take it apart
and see if that is true.
First, how many hours is the
school program. Let's assume 400
hours. The hourly tuition would
then be $10 an hour. Now, in our
opinion to learn the basics of a
trade that can lead to a job or
self-employment earning $30,000
to $50,000 a year for $10 an
hour is a deal. There are
thousands of families and
individuals that paid $25,000 to
$100,000 for college and earn
similar annual incomes upon
graduation. We've seen grooming
school programs range from $8.00
a hour to $40.00 an hour and
many in the middle or the lower
end of that range.
What we have to understand is
the perspective of people that
want to go to grooming school
but they don't have the savings
for tuition and related costs to
attend, including a toolbox. It
is indeed a lot of money for
them to come up with; that's
understandable. In this
predicament the potential
student often translates their
inability to invest in their
career choice into a statement
that pet grooming schools are
expensive, and few really are.
The field of pet grooming has
thousands of such potential
students, and it is in the
interest of the new school owner
to investigate tuition
assistance. Keep in mind that
offering financial aid from
government sources is usually
not available until the school
has been operating for 2 years
and earns its accreditation.
Some schools accept payment
plans they finance, or they find
private parties who offer
private aid to students. We
suggest that school owners
explain as we have here just how
low the hourly fee really is to
give the potential student a
more correct perspective.
Thrudreamin'
Enterprises

Are Students Essentially
Employees or Students?
There are some legitimate
arguments against some schools
for the use of students as
nothing much than employees, yet
charging tuition. Obviously
students need to complete lab
experience by grooming dogs
(cats too), but there is a
substantial need for classroom
time. We estimate that a 500
hour program could have 15% of
that time allocated to the
classroom, usually in stages. It
is true that we have heard from
students that they were given
less than a few hours of
classroom time and basically
were quickly shown this and that
and put to work. It's enough
here to say that we support a
very well-planned curriculum
with stages of classroom and lab
experience in stages of
progression from entry level to
advanced grooming. We could
never favor students viewed the
school owner primarily as a
substitute for employees; and
fortunately most schools today
are operating this way.
Further, it has been our
experience that the wise school
and grooming owner will
communicate to their employees
that students are actually
"clients." They are indeed, just
like the pet owners paying for
grooming services, students are
paying for educational services.
They are clients of the business
whose satisfaction is just as
important as the pet owner
patrons. We've experienced many
grooming schools where this
viewpoint was askew from the
viewpoint of the employees. It's
understandable; they are not
business owners and managers,
and it is duty of the owner and
manager to enlighten their hired
staff to treat students as
clients of the business.
Let's continue on the
next page.