Your
pet grooming web site is an important step toward growing a stable
business using contemporary means to contact more pet owners, and
to make yourself known. Many opportunities may come your way other
than simply attracting more pet owner clients. Here we will
provide you with web site building guidelines, and links to
related resources to assist you.
Don't
wait till your "big and famous" to make yourself known.
Reach out now! The price is very reasonable compared to many forms
of print advertising. You can also add a great deal of helpful pet
care information to your local community and far beyond. To
advance this industry with more professional recognition, we need
more pet grooming business owners using contemporary methods to
spread the word that professional pet groomers are not only caring
and skilled in pet care, but prosperous and wise in the power of
information.
TopSites by PetGroomer.com
Many
ISP (Internet Service Provider) offer web site space with your
dial-up account for no extra cost, but you will have to design and
maintain your page(s). Then, again others don't or you may not
want to spend the time to develop one.
Click:
Internet
Links Main Menu
Click:
PetGroomer.com Buyer's Guide
Preventing
Legal Problems with Your Grooming Web Site
Competitive
spirit sometimes invades the best intention of groomer
establishing their Internet presence. Legal battles are
nothing new to larger companies in the Cyberworld, but whose
to say it can't happen among smaller companies in the pet
industry? Here is some common sense advice to help prevent
you from facing legal problems with your web site.
Copyright
People do not
have the right to copy everything they see or hear on the
Internet. The creator of Internet properties has copyright
law protection, just like the offline world. This includes
text, audio, video and graphics. The owner has the right to
determine how it is copied. Some companies hire lawyers to
issue a "cease and desist" letter to an infringer,
and if you are being infringed, you want to take action and
keep permanent records of your attempts to protect your
rights.
People do have
the right to copy without permission a small part of the
work of others under certain conditions, such as when
offering criticism or using it for educational purposes. It
is not true that a work must have a copyright symbol
attached to it to have any copyright protection. Since 1989,
all creative works are copyrighted the instant they assume a
tangible form, on the Internet or on paper.
Libel
Libel
accusations occasionally pepper Internet online discussions.
You don't see much in the way of legal proceedings over it.
The U.S.A. has a great deal of history regarding the
protection of free speech. To win a libel suit you must do a
lot more than than prove your reputation was tarnished. You
usually have to also prove that what was said is untrue,
that the person saying it was negligent in confirming it was
true or false, and you must prove you suffered tangible
financial losses. However, people taking the brunt of
potentially or certain libelous comments may hire legal
assistance to contact the party making the comments and seek
an apology. The key is to stick to issues and don't make any
personal attacks.
Trademarks
A hot legal
issue concerns domain names, Web site addresses expresses in
an easily recognizable way such as "Yourname.com."
Just because a domain name isn't currently used doesn't mean
you can use it for your web site. Regulations of the
Internet Corporation Act for Assigned Names and Numbers (ICANN,
see http://www.icannn.org)
clearly state that you should not use a domain name that's
too similar to a trademarked business name owned by someone
else.
Your domain name
should not confuse others into thinking you're someone else.
Trying to feed off the name recognition of a trademark
holder can cause ICANN to force you to let go of your name
ownership and additional legal action. Consider hiring
someone to do a trademark clearance search for you. If you
have a trademarked business name, protect your intellectual
property by occasionally search the Internet to see if
anybody is using your mark in a way to confuse your
customers.
We recommend the
following sites to learn more.
-
Cyberspace
Law & Regulation at http://law.about.com/cs/cyberspacelaw
-
GigaLaw.com at
http://www.gigalaw.com
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