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My
Career Plan for the Next 5 Years
Kristina
Keller,
Summer 2000
"My overall
objective is to become self-employed after graduating from school
and own a grooming salon in California (city omitted for reasons
privacy while Kristina's establishes business). My first objective
is to gain 200 regular clients and groom them assisted by a
full-time pet bather. Thereafter, my next objective is to expand to
400 clients, and thereafter continually grow a larger grooming
business setting new client base goals."
"My
present situation is that I am attending Madeline's Institute of Pet
Grooming in California and will graduate in October 2000. I intend
to work as an employed groomer saving money for my future
business." "When
I eventually start my business I will covering all seven job
positions of The Madson Management System including, Manager, Master
Pet Trimmer, Assistant Pet Trimmer, Bathing Dept. Supervisor, Pet
Bather, Receptionist and Telemarketer (appointment scheduling
calls). As the business grows I will first hire a pet bather. This
will help increase business, and then I will hire another pet bather
and receptionist, and then an assistant pet trimmer. Once I have
substantial client base of several hundred clients, meaning more
business than I can groom as a master pet trimmer teamed with an
assistant pet trimmer, I will hire another master pet trimmer."
"My
business will offer full-service grooming for all breeds of dogs and
cats. I will welcome all sizes and mixed breeds, as well as other
small pets. I will also develop good customer relations by using The
Madson Management System's customer service forms (Ed. note: see
Chapter 11 of From Problems to Profits).
My goal is to turn every new customer into a client."
"I
plan to use the Madson People and Pet Marketing Program (Ed. note:
see Chapter 12 of From Problems to Profits) to achieve my
marketing goals. I will be placing an ad for my shop in the Yellow
Pages, and I will also place advertising the local movie theater
and newspaper. When I first open my business I will issue a press
release in order to let people know where I am, who I am and how
to find me."
"For
the first two years after I graduate I will be working for a
paycheck, gaining more knowledge, speed and perfecting my skills.
From this work I will save enough money for my business. I figure
the first year I will only make enough to pay my bills and by my
second year I will begin to make a profit to save. Thank you."
Webmaster Commentary: What an
impressive presentation when you consider that Kristina is a very
young person. In just 60 seconds we know much more than those
typical one-liners like, "I want to own a grooming
business." Let me point out the particular strengths of her
dissertation. In the first paragraph, she quantified her
goals numerically. Her first client base goal is 200. As a
management consultant I can then estimate (as well as grooming
business owners we train) that in the U.S. today a pet grooming
business with 200 clients is likely to earn an average annual
service fee income of US $36,000 to $48,000. Kristina like others
at our Workshop are taught how to easily make income calculations.
Another strong point, she identified the personnel she
would eventually hire. Too many grooming business owners today fear
employees or dread the red tape, and that attitude will certainly manifests the
fear and dreaded problems. Kristina's attitude is
that she can learn to become an employer with less problems, and
we taught her how to maintain a near constant supply groomer
employees and to lessen her dependency on more than one other
full-charge groomer even in a large business. Her
statement that she will make every new customer a
"client" is a brilliant attitude, and that her grooming
business is worthy of news coverage via a press release is also
brilliant. Wouldn't you be impressed if someone you knew entering
the field gave you such an answer to your inquiry about their new
career? Let's look at another One Minute
Presentation.
Continued on the next page > > >
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