A Closer Look
Results of the Groomer Shopping Survey 2002
In 2002, a record number of groomers
completed PetGroomer.com Groomer Shopping Surveys. More than
Grooming Pricing 2,000 surveys were completed. The U.S. (91%) and Canada (7%)
were best represented by the survey. All areas of the U.S. were represented in alignment with
density. The largest area of response was the Eastern Time Zone with 40% of
groomers surveyed residing there followed by 29% for the Pacific Time
Just where do most groomers shop
for grooming supplies? Good question. Ask this question of most members of the
industry and you will get an answer quickly. However, we found that their
answers were more accurately assumptions rather than the results of a
professional study. We saw the problem and created the Groomer Shopping Survey
for 2002. Keep in mind that our surveys are conducted online. Cyber-groomers
with Internet access are more likely to feel comfortable shopping for grooming
79% of all surveyed groomers shop mail order catalogs a
moderate amount or greater. However, 54% of that group said "moderate" and not
"a lot." That means they shop other sources. 83% of all surveyed groomers shop
online at least "a little." One online shopper we surveyed said, "My biggest
concern is the returns policy for online shopping, so I stick with companies
that make returns easy." Another source of grooming supplies is the traveling
distributor making business calls on grooming businesses. 69% of all surveyed
groomers occasionally buy products from distributors that make business calls.
One buyer from traveling distributors said, "I really enjoy seeing my
distributor face to face and asking them the opinions of other groomers about
the products they sell. I wish groomers talked more with each other. We could
share a lot of information about our experience with products before we buy."
The biggest incentive to purchase from a vendor of grooming
products was a low price guarantee (28%) and next at 21% was not having a
minimum order restriction.
The most popular source for finding information about pet
grooming products was online (36%) followed by trade magazines (24%) and other
groomers (22%). One surveyed groomer said, "I ask other groomers about their
experience with different products on message boards. It's great. I think I
saved myself some money on buying products I probably wouldn't have liked after
talking with other groomers who had used the products."
We asked groomers how often they purchase larger tag items
like cages and tubs. 53% said every 2 years, and 42% said every 3 years or more.
Averaged yearly, the average annual expenditure on larger tag items was $2,000
or less for 92% of all surveyed groomers. An impressive 82% said they use credit
cards to make these purchases in order to make monthly payments on these
purchases. 59% said they had at least 1 credit card reserved for business use.
Just about everyone (98%) said they do not lease grooming equipment or caging
95% of all surveyed groomers said they annually spend $1,000
or less on grooming tools (clippers, blades, etc). 39% said they buy 4-7 clipper
blades a year and 32% said 7 to 10 clipper blades a year. 64% own 2 brands of
clippers, and 39% own 2 brands of scissors. There was no dominant clipper
manufacturer that ranked clearly as the favorite. However, Andis clippers were
the favorite of 33% of surveyed groomers, and closely followed by Kim Laube,
then Wahl, and finally Oster.
37% of all groomer surveyed used 3 different brands of
shampoos and conditioners. Only 5% used 1 brand only. The majority have blades
sharpened on a quarterly basis (39%) but that was closely followed by 38% saying
"monthly." Trade magazines were the favorite source for finding a blade
sharpener (34%) but that was closely followed by 31% ask for a referral from
89% of all surveyed groomers said they sell little or no
resale merchandise to pet owners, and 52% of what is sold is pet care product
related such as shampoos, combs and brushes. Reselling flea and tick treatments
ranked second with 17% of groomers surveyed. 52% of all groomers surveyed markup
their resale merchandise by 40% and 37% use a 50% markup factor. Most groomers
surveyed (55%) said they allocate 100 square feet or less of their business
space for merchandise sales.
You can review other results of this survey
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