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Survey Results - Grooming Business Owner 2000

2,190 questionnaires were completed. 94.7% completed all questions. Pet grooming business owners from at least 30 U.S. states responded, as well as owners in Canada, and 7 other countries outside North America. The survey included questions about grooming prices. Warning Notice: Survey results presented here related to grooming prices are for your general interest in the pet grooming industry, and they are NOT to be used to calculate or set your grooming prices. If you do not agree with this warning notice policy, please leave this page now. All figures are rounded to the nearest whole number in percentage form.

Background
  1. How long have you owned your pet grooming business?
    A.  Under 1 year - 12%
    B.  1 to 3 years - 21
    C.  3 to 7 years - 21%
    D.  7 to 12 years - 22%
    E.  Over 12 years - 24%
  2. Are you a sole-proprietor business (no partners), or do you have partnership or corporation with shareholders other than yourself?
    A.  Sole-proprietor - 89%
    B.   Partnership or corporation with shareholders other than yourself - 11%
  3. Did you open your business as a new startup, or did you purchase an existing pet grooming business?
    A.  I opened the business as a new startup - 80%
    B.   Purchased existing pet grooming business - 20%
  4. Which category below best characterizes your past work experience prior to becoming either a pet groomer or pet grooming business owner?
    A.  Non-Office Worker / Laborer - 6%
    B.  Sales - 10%
    C.  Office Worker - 18%
    D.  Management - 6%
    E.  Medical (non-veterinary) - 4%
    F.  Self-Employment - 10%
    G.  Technician - 2%
    H.  Military - 4%
    I.   Government - 1%
    J.  Pet care (non grooming) - 39%
  5. What is your present, or most recent, annual wage net earnings from your business employment (prior taxes)? Your answer should reflect your personal net income before taxes that you earned from the business, not the gross revenue of sales or services earned by the business. (figures are in United States dollars)
    A.  Under $10,000 - 8%
    B.  $10,001 to $20,000 - 30%
    C.  $20,001 to $30,000 - 34%
    D.  $30,001 to $40,000 - 16%
    E.  $40,001 to $50,000 - 8%
    F.  $50,001 to $75,000 - 4%
    G.  Over $75,000 - 0%
  6. Were you ever employed as a pet groomer before you became a grooming business owner?
    A.  Yes - 82%
    B.  No - 18%
  7. The ratio of men versus women business owners in the pet grooming industry is important. Please let us know your gender.
    A.  Female - 91%
    B.  Male - 9%
  8. Also important is your present age bracket. Please select one of the following age brackets.
    A.  Under 25 - 10%
    B.  25-35 - 35%
    C.  36-45 - 24%
    D.  46-55 - 26%
    E.  Over 55 - 5%
  9. How did you hear about the PetGroomer.com Career Center?
    A.  Internet search engine or newsgroup - 89%
    B.  Friend or family member - 5%
    C.  Career counselor or career organization - 2%
    D.  Referral from someone in pet industry - 2%
    E.  Magazine or newspaper article or review - 1%
    F.  PetGroomer.com advertisement - 0%
    G. Other - 1%
  10. How did you first learn to groom pets?
    A.   Attended a school of pet grooming - 38%
    B.   Apprenticed under another pet groomer - 54%
    C.   Correspondence or video course, or self-taught - 8%
  11. How many pet grooming trade shows do you attend in a calendar year?
    A.  None - 80%
    B.  1 to 2 - 16%
    C.  3 or more - 4%

Profile of Your Pet Grooming Business
  1. Do you groom...?
    A.  Dogs only - 35%
    B.  Cats only - 0%
    C.  Both dogs and cats - 41%
    D.  Dogs, cats, and other animals - 24%
  2. Which description below best describes your operation?
    A.  Home-based business - 12%
    B.  Mobile grooming business - 20%
    C.  Commercial location shop or salon - 63%
    D.  Leased operation from a retailer or veterinarian or similar - 5%
  3. Do you have any employees?
    A.  None - 30%
    B.  1 to 2 employees - 50%
    C.  3 to 5 employees - 12%
    D.  6 to 9 employees - 4%
    E.  10 or more employees - 4%
  4. What is a your average service price for a complete bath and trim (comb out, bath, nail clipping, ear cleaning, no de-matting or special treatments, pattern as appropriate, finish trimming) for a Miniature Poodle?
    A.  Under $20 - 1%
    B.  $21 to $25 - 28%
    C.  $26 to $30 - 30%
    D.  $31 to $35 - 22%
    E.  $36 to $40 - 10%
    F.  $41 to $45 - 6%
    G.  $46 to $55 - 3%
    H.  $56 to $65 - 0%
    I.  Over $65 - 0%
  5. What is a your average service price for a complete bath and trim (comb out, bath, nail clipping, ear cleaning, no de-matting or special treatments,  finish trimming) for a Miniature terrier (Schnauzer or similar)?
    A.  Under $20 - 1%
    B.  $21 to $25 - 15%
    C.  $26 to $30 - 34%
    D.  $31 to $35 - 31%
    E.  $36 to $40 - 10%
    F.  $41 to $45 - 7%
    G.  $46 to $55 - 2%
    H.  $56 to $65 - 0%
    I.  Over $65 - 0%
  6. What is a your average service price for a complete bath and trim (comb out, bath, nail clipping, ear cleaning, no de-matting or special treatments,  finish trimming) for a Cocker Spaniel?
    A.  Under $20 - 2%
    B.  $21 to $25 - 9%
    C.  $26 to $30 - 20%
    D.  $31 to $35 - 45%
    E.  $36 to $40 - 9%
    F.  $41 to $45 - 3%
    G.  $46 to $55 - 12%
    H.  $56 to $65 - 0%
    I.  Over $65 - 0%
  7. What is a your average service price for a bath-only service (comb out, bath, nail clipping, ear cleaning, no de-matting or special treatments) for pets that normally do not have complete trimming services?
    A.  Under $20 - 16%
    B.  $21 to $25 - 45%
    C.  $26 to $30 - 22%
    D.  $31 to $35 - 18%
    E.  $36 to $40 - 8%
    F.  $41 to $45 - 1%
    G.  $46 to $55 - 0%
    H.  $56 to $65 - 0%
    I.  Over $65 - 0%
  8. Do you provide scissor only finishing?
    A.  Yes, all finish work is scissors only -  16%
    B.   Scissors only optional, and often requested - 19%
    C.   Scissors only is optional, and rarely done - 65%
  9. How many other pet grooming businesses are in the same general market area of your business?
    A.  None  - 5%
    B.  A few - 41%
    C.  Several - 54%
  10. Do you ever hire student graduates of a school of pet grooming?
    A.  No - 41%
    B.  Yes, but not often - 53%
    C.  Yes, often - 6%
  11. Do you use all natural shampoos, de-flea agents, and conditioners.
    A.  No - 14%
    B.  Yes, almost exclusively - 65%
    C.  Yes, exclusively - 21%
  12. Do you sell retail pet products?
    A.  Very small selection or none at all - 81%
    B.  Average selection - 10%
    C.  Wide selection - 9%
  13. Do you plan to sell your business someday, for either a career change or to retire?
    A.  No - 34%
    B.  Yes - 66%
  14. In the next year, how much do you plan to spend for small tools and equipment such as clippers, scissors, blades, nail clippers and similar small grooming tools?
    A.  Under $500 - 2%
    B.  $501 to $1,000 - 22%
    C.  $1,001 to $1,500 - 58%
    D.  $1,501 to $2,000 - 13%
    E.  Over $2,000 - 5%
  15. In the next year, how much do you plan to spend for larger equipment like a "hydrosurge" bathing system, dryers, grooming tables, bathing tubs, pet lifts or ramps, and other similar large grooming equipment. (Do not include mobile grooming vans here.)
    A.  Under $1,000 - 17%
    B.  $1,000 to $2,000 - 54%
    C.  $2,001 to $3,000 - 21%
    D.  $4,001 to $5,000 - 5%
    E.  Over $5,000 - 3%
  16. What is the average gross revenue your business earns from pet grooming services only in one year (before taxes or expenses)? Do not include retail sales amount.
    A.  Under $10,000 - 2%
    B.  $10,001. to $20,000 - 6%
    C.  $20,001. to $30,000 - 17%
    D.  $30,001. to $50,000 - 24%
    E.  $50,001 to $75,000 - 25%
    F.  $75,001 to $100,000 - 11%
    G.  $100,001 to $150,000 - 8%
    H.  $150,001 to $250,000 - 3%
    I.  Over $250,000 - 4%
  17. What is the size of your client base? We ask that you only consider those pet owners that use your services at least twice a year as a "client."
    A.  Under 500 - 29%
    B.  500 to 999 - 30%
    C.  1,000 to 1,499 - 27%
    D.  1,500 to 1,999 - 9%
    E.  2,000 to 2,999 - 2%
    F.  3,000 to 3,999 - 1%
    G.  4,000 to 4,999 - 1%
    H.  Over 5,000 - 1%
  18. Are there many veterinarians or superstores with pet grooming in your area?
    A.  Both veterinarians and superstores with pet grooming services - 65%
    B.  No superstores with pet grooming, but yes, veterinarians with pet grooming - 25%
    C.  Neither - 10%
  19. How do you feel about state licensing of the pet grooming profession?
    A.  No interest - 3%
    B.  Against - 12%
    C.  For - 51%
    D.   I do not know enough about the subject to have a strong opinion - 34%
  20. Which pet grooming business books (not how-to groom - but how to run and manage) do you already own? More than one answer is acceptable here.
    A.  The Art and Business of Pet Grooming by Dorothy Walin - 26%
    B.   From Problems to Profits - The Madson Management System for Pet Grooming Businesses by Madeline Bright Ogle, PhD. - 52%
    C.  Other - 33%
  21. What percentage of your new customers are referrals?
    A.  1/4 or less - 7%
    B.  Up to 1/2 - 55%
    C.  More than 1/2 - 38%
  22. What percentage of your clientele brings you mixed breed pets to groom?
    A.  10% - 9%
    B.  11 to 20% - 12%
    C.  21 to 30% - 11%
    D.  31 to 40% - 20%
    E.  41 to 50% - 31%
    F.  Over 50% - 17%
  23. What percentage of your overall services are bath-only pets instead of complete bath and trim pets?
    A.  10% - 35%
    B.  11 to 20% - 17%
    C.  21 to 30% - 14%
    D.  31 to 40% - 22%
    E.  41 to 50% - 7%
    F.  Over 50% - 5%
  24. Which bests describes your staff structure?
    A.   I am the owner, manager, groomer and receptionist. I have no staff - 36%
    B.   I am the owner, manager and groomer with some hired staff also - 44%
    C.   I am the owner and manager, and all or most of the grooming is done by hired staff - 11%
    D.   I am the owner and groomer, and I have a hired manager as well as pet grooming staff - 9%
  25. Do you pay any of your pet grooming staff paid by commission?
    A.  Yes - 33% (41% of owners with employees)
    B.  No - 44% (59% of owners with employees)
    C.  Not applicable. No employees - 23%
  26. How many different brands of clippers do you use to groom pets?
    A.  1 - 18%
    B.  2 - 70%
    C.  3 or more - 12%
  27. How many different brands of scissors do you use to groom pets?
    A.  1 - 22%
    B.  2 - 71%
    C.  3 or more - 7%
  28. How many different brands of shampoos, coat conditioners and related coat treatments do you use to bathe pets.
    A.  1 (one only complete line of products) - 30%
    B.  2 - 33%
    C.  3 or more - 37%
  29. How many different brands of pet dryers do you use?
    A.  1 - 22%
    B.  2 - 50%
    C.  3 - 28%
  30. Do you use cage-drying?
    A.  Yes - 56%
    B.  No - 44%
  31. How do you purchase most of your grooming non-equipment grooming supplies (shampoos, bows, powders etc)?
    A.  Major online distributor catalog company (via the Internet) - 18%
    B.  Major mail order distributor catalog company (through catalog delivered in mail, and ordered via mail or telephone) - 37%
    C.  Distributor(s) that comes to my business on a regular basis - 26%
    D.  Individual brand product distributor(s) that I call direct - 10%
    E.  None of the above - 9%
  32. Do you favor, nor not favor, governmental vocational licensing of the grooming profession?
    A.  Yes, I favor formal vocational licensing of pet groomers (stylists) - 38%
    B.  No, I do NOT favor vocational licensing of pet groomers (stylists) - 33%
    C.  Undecided, I do not know enough about formal vocational licensing to make an informed decision - 29%
  33. Would you travel up to 100 miles to attend a grooming seminar dedicated solely to "the business side" of pet grooming?
    A.  Yes - 51%
    B.  No - 49%
  34. Of how many pet grooming associations are you a member? (include certification associations too)
    A.  None - 61%
    B.  1 - 26%
    C.  2 - 10%
    D.  3 or more - 3%
  35. Does your business insurance policy cover "malpractice?"
    A.  Yes - 16%
    B.  No - 26%
    C.  Unknown (Webmaster note: if you didn't specifically request or secure it, you almost surely don't have malpractice insurance) - 58%

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