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Valuing
an Existing Business
Is the selling price fair and
reasonable? If the seller hasn’t had their
business appraised by a reputable commercial
business opportunity appraiser their asking
price is probably what they would like to get;
it’s as simple as that. It may be worth more,
or less. Don’t expect most grooming business
sellers to show you the results of a formal
appraisal. However, you can still order one on
your own with the agreement of the seller.
Appraisers generally require copies of the
last 3 tax returns for the business. That’s
where many business owners halt the appraisal
process and don’t disclose. Some may show you
bookkeeping data. That is never the same
thing. Bookkeeping data is not the same as tax
returns filed under penalty of perjury. Is it
then any wonder why appraisers won’t value a
business without its tax returns?
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Career Start Guide Table of Contents |
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If all you can get is bookkeeping data attempt
to rectify the number of regular clients with
the sales income. Here’s how you can do that
quickly. First, how many clients does the
seller have? Second, what was the total sales
income for grooming services generated by
those clients? For example, we saw a
classified ad saying 5,000 regular clients
come with the sale of their business, and last
year their gross sales income for grooming was
$75,000. What? Do the math. Divide the sales
income by the clients, in this case, $75,000
divided by 5,000. Do you see the problem? The
result is $15. Each client is only spending
$15 a year on grooming services. No way. The
5,000 clients figure is actually more like 500
clients spending about $150 a year. That’s a
1,000 percent overstatement. The seller is
probably not lying intentionally and does have
5,000 clients on record. However, the vast
majority of them have not patronized the
business in years. Only the current regular
clients add value to the purchase price!
Are there more variables in valuing a business
for sale? Indeed there are. You are purchasing
their equipment and leasehold improvements,
and these need to be stated in the contract of
sale in fine detail. Perhaps you are buying a
mobile business. If vehicles are included in
the sale, these are important assets adding
value to the business. In a commercial
location you may be purchasing a nice long
lease. But what if the lease is about to face
renewal. Will the rent jump? It could. Check
it out.Sometimes there are alarming leaps
in high growth areas. Beware the seller
telling you what the landlord will do. Always
talk directly with the landlord before you
purchase a business in a commercial location
under a rent or lease basis.
Grooming businesses that have successfully
operated for many years develop "goodwill"
in their community, and this “intangible”
can be appraised and purchased. We took part
in a business sale where the logo and
goodwill was appraised by three certified
commercial appraisers at over $80,000. You
know that business was owned by one smart
groomer.
If you are not going to require an
appraisal, or you simply cannot get one from
the seller, remain skeptical without plenty
of evidence. Follow our instructions to
determine how many clients you really are
getting with the purchase. It may take hours
spent onsite to go through the records, just
do it. Value the used equipment, furniture,
fixtures, sign and other assets included
with the sale. Does the business have much
goodwill and recognition in the community?
Ask around if you must.
Most important, we
strongly recommend you calculate a
profit/loss projection for the business. The
most popular way is to use Pet Grooming
Business Plan Helper & Sampler by
Grooming Business in a Box®. You can use
its income and expense projection worksheets
to fill in actual bookkeeping data provided
by the seller. You can then input what you
think the income and expenses will be under
your management. Now you will know with far
more confidence if you can make the profit
adequate to recoup the purchase of the
business.
Now you are buying a business like
a pro and perhaps saving yourself plenty of
money. You can also use your project as a
negotiating devise for the final purchase
price. On the other hand, we suggest sellers
prepare a business plan for potential
buyers. You just may find a buyer more
motivated when you supply a business plan.
Many sellers tell us they give buyers a copy
of our book From Problems to Profits to give
them confidence they can run the business. |
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Realize that some of the clientele may be
lost when the previous owner departs. Some
sellers will stay on as a consultant for a
specified time and support the transition.
This can be especially important if you are
purchasing your first business. We’ve even
seen sellers stay on and train the new owner
how to groom for 12 to 16 weeks. The buyer
is taking some risk should the seller depart
early, but it has been done successfully.
Oh yes, there have been stories where an
owner sold a business, and a year later
decided to re-enter the industry and opened
up a new grooming business near the one they
sold! Yikes! Will they take back some of the
clientele? Talk to your attorney about
non-competition clauses in the contract of
sale. Never buy a business without a
contract of sale reviewed by your attorney.
No attorney? Now is the time to find a
general or contract attorney.
There still more to learn about valuing a
grooming business.
Click the
Next bone now.
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