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Corporate stores have made a
major impact.
In the early 1980s we wrote
articles predicting pet
superstores would grow in number
and add grooming services. That
brought many laughs and jabs.
We were confident and based our
opinion on more than 20 years of field
experience in grooming up to
that time. Experience and
participation in your industry
bolsters your intuition, and
along with some patience time
proved us right.
At one time pet groomers could
only go to pet retail trade
shows. There were few or no
grooming trade shows like today.
Grooming competitions served as
entertainment for non-groomers
at the retail shows. They were
exciting and we remember the
excitement and flash bulbs going
off adding to the glitz of these
events.
Before entering the industry we
suggest career seekers attend a
grooming trade show. What better
way to immerse yourself among
the diversity of pet groomers? It's like
Disneyland for kids. Watch the
grooming competitions and sample
lectures. Stroll the exhibition
area lined with booths. There's
so much to learn about tools,
equipment and supplies. If the
prospect of attending a trade
show excites you that's a good
sign. Some decades ago pet
grooming didn't have its own
trade shows. Through the hard
work of production companies we
have several trade shows each
year, and thereby pet grooming
has gained more respect.
Respect is important. Grooming didn’t have anywhere
near the amount of respect it
does today just a few decades
ago. The retail sector of the
pet industry overshadowed
services. In the 1960s Madeline Ogle
reminded her retail contacts of the importance
of pet grooming. She would ask, “How many
pet owners would own dogs and
cats if they had to groom their
pets? Wouldn't a reduction in pet
ownership result in fewer retail sales?” She
was right. Pet
grooming continues to bolster
retail sales growth. Today, pet
superstores have grooming
departments because it increases foot
traffic through their retail
displays and thereby boosts
retail sales. Career seekers are
fortunate that there is more
respect for pet grooming today.
Diversity
of the Industry
Pet superstores have actually been a boon to career
seekers, and to the industry. Corporate stores
introduced new grooming training
alternatives. More American consumers
assumed an expanded
viewpoint towards pet grooming services. If a
billion dollar corporation offers pet
grooming services, there must be a sound
reason. There are people that think that
way.
It’s positive for the public to see a growing
number of pet grooming signs in commercial
strip centers or “box stores.” A few decades
ago pet groomers were isolated in kennel
departments. Now pet grooming is on Main St.
and in major shopping malls promoting the
public's perception of grooming as an
ordinary purchase they should consider. Pet
grooming has become more convenient and
frees pet owners from grooming concerns.
More important to you as a career seeker is the fact that pet
superstores offer a new career path. Most of
them offer grooming
training options. Experienced grooming
managers can earn some of the best wages and
benefits in the grooming industry. The lack of
benefits offered by many independents is a
real detriment for career seekers accustomed
to employee benefits. Pet superstores
generally offer some of the best employee
benefits in pet grooming.
The Internet has played the most important
role in recruiting people from diverse
backgrounds into grooming. The majority of career
seekers surveyed by PetGroomer.com
indicated the Internet was their primary
source of grooming career information.
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