creators of PetGroomer.com were
owners of one of the world's largest
grooming salons established in 1961.
In 1989 they become one of the first
consultation firms for groomers.
Others have followed and today there
several more consultants devoted to
helping groomers and business
owners. They play an important role
in an industry working for more
The demand for consultants is greatest for
consultants offering assistance to business
owners establishing a school of grooming,
working on business plans and business
owners requiring assistance to improve the
performance of their grooming businesses.
There are also career seekers that get
professional assistance to map a more
successful career in grooming. We can
provide you with leads to companies
providing these and more services.
been our experience as consultants since
1989 that many career seekers and groomers
don't understand the advantages of using a
consultant. Here are some reasons to
consider using a consultant:
Rapid change: After many decades
with little change the 1990's ushered in
major changes in the grooming industry.
Predictions of pet superstores with grooming
would have gotten you chuckles less than a
decade before. Mobile grooming was a growing
fire and look how it burns today. Vocational
licensing is probably going to become a
reality before 2010 with legislation pending
in 2 states for 2007. Such licensing will
have a dramatic impact on pet grooming and
affect how everyone manages their grooming
business, and the nature of grooming schools
and their curriculums is certainly going to
be affected. In fact, the demand for
grooming schools could soar. Professional
consultants understand the nature of change
in their industry and the changes that lie
ahead. Business owners often don't have the
same number of sources of up-to-the-minute
information. Keep in mind that the grooming
has only 1 major trade magazine and a very
few major web sites to disperse information.
Consultants can help fill the information
Financial advantages: The owners
of PetGroomer.com have been grooming
management consultants for over 16 years. In
that time millions of dollars were saved for
consultation. Some were going to sign a
major lease in a building that would require
$50,000 in improvements when another similar
space with similar advantages needed only
$5,000 in improvements. In fact, lease
complications amount to a great deal of
those millions saved. Other were shown ways
to boost quality and reduce payroll without
cutting wage levels. Others were shown a way
to expand their business with new services,
such as consultants like Golden Paws which
has an opportunity to expand a grooming
business into a grooming school. With the
help of a consultant you can usually be in
business earning income weeks if not months
faster than if you go it alone. The cost of
consultants is often temporary, but the
financial advantages in savings or boosting
sales income can be longstanding.
Breadth of experience: Learning
how to open or expand a grooming business by
trial and error can be very costly, or delay
beneficial returns. Circumvent trial and
error using professional consultants who
have previously succeeded and gone where you
want to go, it only makes sense.
Specific experience: Grooming is a
very specific industry. There are books in
the PetGroomer.com Bookstore and there are
seminar opportunities at industry events.
There are no business schools dedicated to
the "business side" of Information. What
does this mean? You have to look for
individuals to assist you that have the
specific experience you need. Consultants
like Grooming Business in a Box®, John
Stazko or Mitzi Parrish of Golden Paws are
few and far between and our industry is
fortunate to have them.
Potential hazards: All too often consultants
greet new customers that already entered pet
grooming without the assistance professional
consultant. Too many of these customers
relied on the advice of skilled pet groomers
only to find their skill was in grooming,
not business management. Some relied on a
relative who had no background with the pet
industry. We can vouch for at least 100
consultation clients that listened only to
relatives and groomer employees and the
result was costly mistakes. You are making a
serious investment in your business and
career, use a professional consultant. A
good consultant will listen to your ideas
and review your plans and immediately list
the potential hazards and offer ways to
eliminate them. The role of a professional
consultant is to work for your success,
never to introduce hazards that arise from a
lack of knowledge about your venture.
Independent perspective: All
business decisions such as entering the
grooming industry, resolving operational
problems like commissions and salaries,
expanding into a school or opening a second
location have a “political” side to them.
They all affect organizational and power
relationships within a business. It is
helpful to have a perspective from outside
the internal politics of a business for
making significant decisions that affect the
health and future of an enterprise. Business
consulting provides perspective from other
organizations who may have solved the
problems you are experiencing.
Why Open a Pet Styling
School? Article by Mitzi Parrish of Golden
The pet industry is a 36
Billion dollar industry and 30% growth was
predicted every year for at least the last 6
years. This is an incredible industry on the
verge of a raging tide of profitableness!
The sky is the limit and no one has a corner
on the market!
I liken this current stage
of our industry to the early days of the
Internet. The possibilities are endless!
There are no limits to what one can achieve
as we all take this wonderful ride in a
profession we love. Pet styling!
Where will we find the staff
to keep up with the ever increasing demand?
This is the one great drawback to our
profession. I have spoken with people
globally as they search for qualified
stylists, the question is always the same do
you have a graduate that will fill the
position or positions I need? Even with the
best schools the need can’t be filled.
Perhaps some of you think
you can’t hire someone right out of school.
To quote an industry leader, “Graduates of a
good school are the ones you want to hire
because you can train them to your standards
and you won’t have to deal with, 'This is my
way and I am going to do it my way!'”
The profession of pet
styling is really coming to the forefront,
the public forefront. At one time I thought
vocational licensing would never happen in
my lifetime. I now think it is five years
away if that. I also believe when one state
gets a bill passed for licensing within 2-3
years all states will require pet
groomers/stylists to be licensed.
I know there are groomers
who think licensing is a bad thing but if we
get involved in the process I think we could
come up with a Bill that would greatly
benefit all of us as a profession. I could
discuss this on and on, as could you, but
that is not meant to be the subject of this
article. So staying with the subject at
hand, let me ask you some questions:
Students need to learn the
craft by applying the styling skills they
learn on pets. In order to learn correctly
they will be doing the majority of the
physical part, while you/your instructor are
instructing – for some of us who have been
doing this for quite a few years this is
very attractive and is a win-win for the
student and instructor. The bonus is the pet
gets double attention!
These are the main benefits
but there are more.
You may be excited and ready
to go open a school or may be you decided
this isn’t for you. Just like the pet
styling business this option isn’t for
everyone. For those who have the desire to
have a school, you will make more money than
any other section of your business (of
course it is always what you put in as to
what you get out of it) and you really feel
good about helping other people achieve
The tasks to become a school
may sound daunting but stay with me because
I have the (or at least an alternative)
answer at the end!
How to Open a Pet Styling
1) Design Space – Is it
conducive to learning? How much space do you
need? How to convert from salon/kennel and
insert a school – Name – Design – Logo?
2) Catalogs, Enrollment Forms, Brochures,
3) Marketing – Where? How? When? Target
Market? Free Marketing?
4) Phone and Tour Procedures – Who? How?
What to show? Curriculum? Hours of
5) Seamless fold into existing business
6) Insurance? Accounting? State Licensing –
Time to accomplish, Where to start?
7) Financing Options for students – Where to
get? Government Funding – How to find?
8) Record Keeping System – How? What to keep
for State? Organization?
9) Instructional Guide, Progress Reports and
Tests? How do I track student’s progress so
they can understand?
10) All School Operational Support
Materials? Record Keeping?
11) How do I transfer the knowledge in my
head to someone who has never picked up a
clipper and scissors and learning on the
pets that I charge for grooming and that I
deeply care about?
12) Tool Kits? Distributorships? What to put
in Tool Kits?
Of course not every task has
been listed, but I think you get an idea of
the comprehensive requirements! Now I have a
1) You could spend years
developing the instructional program and
2) You could wing it, and try to get state
licensed and open your doors. If someone
walks-in, fine. If not, fine too. Basically
you could just give the student trusting in
you average training that says, “Cut it
until it looks good.” You will probably end
up being too busy finishing your dogs to
really teach them because you are not
prepared with an instructional method and
plan to teach the student much more than the
basics of bathing and prepping. Your
reputation will be at stake as a training
3) I propose you become a Golden Paws Pet
Styling Academy Licensee.
As a Golden Paws Pet Styling Academy
Licensee you get these benefits:
1) We provide 35 years of pet styling school
operational systems, materials, support,
proprietary step-by-step instructional
teaching book-videos, and an instructor’s
2) We provide answers and
formats and give you the tools for success
just as you will equip your students for
3) You license the use of
the trademarked Golden Paws Name and become
part of a nationally branded proven
successful pet styling school system with
all the support!
We do all the work while you
keep concentrating on your business. We do
most of the State Licensing work. We travel
to you for 5 days of training in the
instructional program and systems. We give
you 35 years of successful marketing goals
and what works.
We also offer a financing
plan with no interest. That is how much we
believe in the program and your success.
This program is only licensed to people we
feel have the same value system and hard
Now remember when I was
rambling about when I started bathing and
drying for my Mother (above)?
OK, the #1 reason: “We were
raised to always try to be our best, do the
best work or don’t do it at all and above
all else CARE! We care about the pets, the
students, the clients, our Licensees, and
this wonderful profession – Pet Styling!
If you have any questions or
if you would like a more detailed brochure
sent to you please contact us at
888-808-7297 or you can email us at Info@goldenpaws.com.
We look forward to hearing from you!