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A
professional groomer's "observation report"
typically lists the major body parts of a dog or cat from head
to toe. When the pet groomer observes a condition such as a lump,
cut or scratch, they record that information on the report by body
area. Some reports
may record behavior, such as a pet
favoring a leg indicating a possible condition of which the owner
should be aware. Flea or tick infestations are noted as well as
anything else that concerns the groomer.
There are not so
professional reports out there being sold to pet groomers that
basically just indicate, "your pet had a great day" or
was "a bad boy." That's fun and a bit important but it does not
assist pet owners to take steps to get veterinary care when
appropriate.
We have a very strong
and adamant opinion on the benefits of making written observations
of every pet groomed, and providing an observation report to the
pet owner for every grooming appointment. In fact, Madeline Bright
Ogle, our company President created the world's first
groomer's report in the 1960's and published in her
award-winning business book, From
Problems to Profits.
Maddie says,
"I first created my Pet Groomer's Report and Health
Alert form to ensure that employees would note observations
that the front desk staff needed to bring to the attention
of the appropriate pet owner. I also found that groomers
completing the form did a more thorough grooming; the number
of times they forgot to trim nails on this or that foot, or
clean ears was remarkably reduced. But then another phenomenon
occurred; the form started marketing regular referrals from
veterinarians across Silicon Valley. They felt more
confident referring their clients to us for grooming after
seeing our professional observation reports show up in their
offices. Our grooming clients were taking reports and pets
to their veterinarians when we indicated an observation of
something suspect. The doctors were very impressed by our
standards of operation, and decades later they have sent us
countless new customers. In the long run, the growth of my
grooming business from this simple inexpensive form did more
to earn referrals than any other form of print
advertising."
Today, The Madson
Management System in From Problems to Profits continues to
firmly suggest the use of observation reports more than
ever. In fact, it could be a key procedure required of vocationally
licensed groomers should that day come.
Client-patient, or
client-professional, relationships
with a vocationally licensed professional is commonly and legally termed a
"fiduciary relationship." Doctors, dentists, architects
and other legally licensed professionals clearly understand their
complete responsibility to adhere to legal determinations of their
profession's fiduciary relationship. One of the key elements of
any fiduciary relationship for all vocationally licensed
professions is the method and content of their informing the
client of information they need to know before services are
provided so that they may make a more knowledgeable decision
whether or not to accept services or products. For example, doctors and pharmacists know they must advise you of
potential side effects of their treatments and medications so that
you can make an informed decision as to whether to agree or
disagree with their treatment.
In 1989, Maddie wrote
her now famous suggestion for a fiduciary relationship statement for
the working relationship between pet grooming business owner and
pet owner client. It was a historical moment. In fact, without a legal
fiduciary statement adopted by the governing lawmakers, the pet
grooming profession will never become a formally licensed
profession. Maddie understood that pet grooming business owners
would have to inform pet owners of all grooming procedures
and their observations of each pet in order to fulfill a
legal fiduciary relationship statement. As a result, Maddie
created the Madson Pet Groomer's Report and
Health Alert observation form to relay her groomer and staff
written observations to pet owners, and she developed a
professional Pet Care Services Brochure to inform pet owners
of her business' grooming procedures. Samples of both forms
which you can use for models to develop your own are
illustrated in her business manual, From
Problems to Profits - The Madson Management System for Pet
Grooming Businesses (Revised & Updated 1997).
Now pet owners,
here is the bad news.
Except for some pet grooming businesses following Madeline's
published management system in the United States, Canada,
Australia, Japan and some European countries, most of them are not
going to supply you an observation report. The better professional
grooming business owners are likely to inform you of conditions of
concern, but unless you ask if they do provide a report for every
visit, you may never know if they do until there is a problem.
Today, you will appear as a highly-informed pet owner consumer of
pet grooming to ask for a written observation for every grooming.
Good for you if you do. If the pet grooming profession was
formally licensed you probably wouldn't have to ask. When you do
find a pet grooming business providing you with a written
observation report for every grooming, hurrah! You have likely
found a sound professional whose other services are of a similar
high caliber.
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