The
Big Question - Is it Worth the Price?
Every buyer
has problems determining the market value of a grooming business. Not
enough seek professional help from a grooming consultant, or
get a formal appraisal completed by an expert in business
opportunities.
How many pet
industry companies offer consultation services wherein they help you
to determine if the asking price for a business is appropriate? You
only need the fingers on one hand to count them, and you may have some
left over. Have you even seen
this service advertised? We haven't in 40 years. Does someone do it.
Yes, we're back to our corporate office services, Find A Groomer, Inc. Talk about
filling a void in the industry. Fortunately at our workshop we have
the time to cover this topic in detail; it takes a few hours
hours of training so that makes it hard to train here.
However, we do offer hourly services to review documentation
and determine if a business for sale you have located is
reasonably priced.
Here are a few guidelines.
You are primarily buying the clientele of the grooming business for
sale. So many owners say they have this amount, or this amount of
clients. Well, what's a client. I've seen an ad for a grooming
business for sale stating the business had 5,000 clients and the
business earn gross annual revenue of $75,000 a year. Oops! If each
one of those 5,000 clients came in only once a year (eek! the pets
will be in terrible condition too) and the average service fee is a
low $25, that alone is 5,000 times $25, or $125,000 a year. So, why
only $75,000?
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Obviously this business does not
have 5,000 clients. Yes, they
may have 5,000 pet owners come
in over the years, but are you
going to purchase even one
client that really isn't? On the
average nationwide, a client is
a regular visitor and that
ranges from 4 to 8 times a year!
I assure you we would NEVER pay
a dime for even one "client" pet
owner that did not come in at
least 2 times a year. Even then I wouldn't consider that client
worth a lot. Therefore, the seller should make known how much of the
client base they are selling are
currently coming in for services
4 to 8 times a year. Now you
have a real picture of what you
are purchasing, and you can
better project sound income projections to
see if you will have ample income from the business under your
ownership.
Are there more variables? Of
course. You are purchasing their equipment and leasehold improvements.
Perhaps you are buying a mobile
business. If vehicles are
included in the sale these are
important assets. In a
commercial location you may be purchasing a nice long lease. But what if the lease is
about to face renewal. Will the rent jump? It could. Check it out.
Sometimes there are alarming leaps in high growth areas.
Businesses that have been
successfully in business for many years have "goodwill" to be appraised and
purchased. We took part in a business sale where the logo and goodwill
was appraised by three certified commercial appraisers at over
$80,000. You know that business was owned by one smart groomer.
Did
you notice the term "certified commercial appraiser?" We always
require a business we purchase to be appraised by a certified
appraiser, and we like 2 or more appraisals. Are you really going to
accept the market value placed on a business solely by the owner, or
even a Realtor who probably has had no involvement in owning or
managing a grooming business? Don't! We strongly recommend that you
ask the seller to provide at least one appraisal by a certified
commercial appraiser. This professional takes their appraisal very
seriously and it is unlikely they play favorites. They know their
appraisal must be able to stand up even in Court. If the seller
supplies one certified appraiser, supply the second one yourself. Now
that's a smart move; you're taking care of yourself!
You must realize that some of
the clientele may be lost when
the previous owner departs.
However, some sellers will stay
on as a consultant for awhile,
even in the background and
support the transition. This can
be especially important if you
are purchasing your first
business. Oh yes, there have
been stories where an owner sold
a business, and a year later
decided to re-enter the industry
and opened up a new grooming
business near the one they sold!
Yikes! Will they take back some
of the clientele? Disasters
happen.
Talk to your attorney about
non-competition clauses in the
contract of sale. Wait, did you
notice I said contract of sale.
Yes, the purchase should be
managed by YOUR attorney
possibly working with seller's
attorney. Oh how many times have
we seen problems where everyone
was so friendly no one thought
an attorney was necessary? Too
many. It doesn't cost much to
have your attorney to write or
review a contract of sale, GET
ONE! It's part of being a
business person today and you
deserve the peace of mind.
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