Managing
a Client Relations Program
In
a growing, successful pet grooming business you will find a
business person that grooms, and not just a pet groomer.
Effective client
relations is dependent upon the manager supervising his or her own
performance, as well as that of the staff to provide expert client
services. Managing a clients relations program is then,
"quality control." It encompasses everything,
appearance, comfort, services, records, attitude, and the health
and safety of people and pets. Appearance includes not only the
inside of the business, but the outside. You must provide a
potty-area where pet owners can relieve their pets.
Enjoy managing your
business, and your staff will join you. Protect your valuable
business investment, and protect the people and pets you care for.
Indeed, the pets you care for are potentially worth thousands of
dollars. Maintain a close relationship with your clients and be
sure to continually ask their opinion of the services they have
received, and for ideas of new services they desire. You must
strive to maintain an awareness of the quality your business
offers, as well as that of your competition. Offer improved
services whenever possible. Even the most successful managers
strive to look for improvement at all times in order to stay
ahead.
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Your staff is an
extension of your business and you. Train them regularly and
discuss client relations issues at staff meetings. Build their
awareness of others so that they understand that there are as many
viewpoints as there are clients. The goal is to manage total
client satisfaction, and that can only be done by honoring your
product as well as the diverse personalities of
your many pet owner clients.
Learn all you can about
client relations and customer service. Read The Art and Business
of Pet Grooming and From Problems to Profits. Refer to this web
site's Professional Groomer Library Main
Menu for more information about these pet grooming business
books. Check your local bookstore for other general reference and
business books on the topic of client relations. Attend a seminar
or night class in customer relations. As a self-employed person,
your mastery of the art of client relations will become evident by
your growing a large client base. In a service business like pet
grooming, you cannot have a large client base and provide poor
client relations.
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